How Lead Scoring Benefits Your Sales Department
B2B sales departments juggle leads every day. How do those leads get managed? And how effective is the sales team in closing sales from the marketing leads it receives? Lead scoring can improve sales...
View ArticleCommon Lead Scoring Mistakes – Part 1
Lead scoring can be a valuable asset to your sales department. Prioritizing leads so sales agents are focused on opportunities with the highest conversion potential increases sales effectiveness....
View ArticleCommon Lead Scoring Mistakes – Part 2
As we mentioned in an earlier post, Common Lead Scoring Mistakes – Part 1, there is sometimes a lack of sales effectiveness when using a lead scoring system. Often this is a result of poor lead...
View ArticleB2B Marketers need Marketing Automation and Lead Scoring
As the global marketplace expands due to the power of the internet, B2B Marketers need to rise to the challenge and start thinking in terms of large-scale strategies. B2B marketers need marketing...
View ArticleThe First Steps Toward Effective Lead Qualification
Lead qualification is a multi-step process that moves suspects through your marketing pipeline and determines if they become a quality lead. It all starts with a lead inquiry. In this post we’ll...
View ArticleThe Final Steps toward Effective Lead Qualification
For some companies there may be no shortage of leads. But how does the marketing team pass off the most qualified leads to your sales department? The answer is to take action that ensures your leads...
View ArticleScoring Leads from Marketing Qualified Lead to Sales Qualified Lead
Effective B2B lead management involves more than simply preventing viable leads from falling off the radar. The effectiveness of a lead management program is really measured by how well it moves...
View ArticleFour Simple Steps to Improving Lead Scoring
One of the biggest advantages that come from using a marketing automation system is the ability to effectively score and prioritize leads based on their likelihood of conversion. It gives marketing and...
View ArticleThe Five Biggest Benefits of Quality Lead Scoring
Lead scoring is a sales and marketing methodology used to rank prospects against a scale that represents high-quality leads. Savvy marketers are quickly discovering the impact quality lead scoring can...
View ArticleUsing Lead Scoring to Build a Bridge between Marketing and Sales
Every company’s marketing and sales teams should share the same critical objective. Fortunately, lead scoring bridges sales and marketing teams. After all, both teams main purpose is to bring in new...
View ArticleAccount Level Lead Scoring
By using lead nurturing, inbound marketing, lead scoring, and marketing automation platforms, today’s B2B marketers are able to generate and qualify leads faster and more efficiently than they ever...
View ArticleKey Factors that Must Be Considered in B2B Lead Scoring
Lead scoring can be an incredibly valuable tool that can produce more qualified sales-ready leads provided that you start with the right criteria. Start by combining both the marketing and sales...
View ArticleLead Liaison Provides Another Lead Management Tool to Sales and Marketing...
Allen, TX (PRWEB) March 19, 2013 - Lead Liaison, a leader in marketing automation, has released another free lead management tool: the Lead Scoring Model Designer (LSMD). This time their...
View ArticleBuilding Your B2B Lead Scoring Profile
The most effective strategy to use when you’re deploying a marketing automation platform for your B2B company is to establish an accurate lead scoring matrix. The scores that are assigned to leads as...
View ArticleHow to Use Lead Scoring to Land Qualified Leads
Marketing automation generates a significant amount of leads, but it is the lead scoring process that filters and prioritizes leads to determine which are most qualified. Not every lead has the same...
View ArticleWhy Do You Need Lead Scoring?
If sales people of the world know anything, they know one thing – persistence is key. When you make multiple efforts to contact and follow up with customers, you’re doing a few things in the process....
View ArticleOut of the Box Lead Scoring
Out of the Box Lead Scoring – Huh?What is out of the box lead scoring? According to Wikipedia, “an out of the box feature or functionality, particularly in software, is a feature or functionality of a...
View ArticleNew Release from Lead Liaison Makes Lead Scoring Simple and Flexible
Allen, TX (PRWEB) July 15, 2013 – Lead Liaison, one of the fastest growing marketing automation and lead management software providers in the United States, has added another feature to its flagship...
View ArticleWhy Your Sales Team Needs to Understand a Lead Score
Lead scoring is a common component to marketing automation. Often, when a lead achieves a specific scoring threshold, that record is automatically migrated to a CRM for sales contact. However, not all...
View ArticleLead Scoring: When a 100 Is Not Enough
Lead scoring is among the top three strengths of B2B lead management/marketing automation platforms. Yet early adopters of marketing automation are still struggling with the nuances and changing buying...
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